Sunday, July 04, 2010

Framed Shots: Heal The World

It would be our camera club's meeting. The monthly photo theme would be Michael Jackson's "Heal The World".

Our guest speakers would be Mr. and Mrs. John and Harvey Chua. Learned a lot from them.

12 WAYS TO BE A SUCCESSFUL PHOTOGRAPHER
1. Set yourself up for success.
= Learn to dream and believe that your dreams can come true.
= Learn to visualize. See yourself in your mind's eye as a successful photographer.
= Prepare yourself to catch the opportunities that come your way.
2. Be proactive.
3. Stand out.
= Find your niche.
= Specialize.
= Be unique.
4. Reinvent yourself.
5. Go with the best.
6. Learn the paperwork.
7. Be specific.
8. Price yourself right.
9. Keep your pockets separate.
10. Be a pro.
11. Defend your rights.
12. Rake risks.

PRICING FOR PROFIT
* Pricing is about proper matching.
* Match your price with your skill and talent.
* Match your price with your equipment and facilities.
* Match your price with the amount and quality of work you need to put in.
* Match your price with the other values you offer.
* Match your price with your costs (direct, fixed, "invisible")
* Match your price with your required or desire profit margin.
* Match your price with your reputation.
* Match your price with who your client is. It's called socialized pricing.
* Match your price with your client's requirements. Ask for a shot list.
* Match your price with your client's usage.
* Match your price with where (local, regional, international?) your images will be used
* Match your price with how long (day, month, year?) your images will be used
* Match your price with your experience with this client.
* Match your price (upwards) with your competitors.
* Match your negotiation skills with the price you want.

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